Applied Management

Qualifications:
Doctor of Philosophy (PhD), Auckland University of Technology
(AACSB Accredited), New Zealand
Master of Science in Business Administration, University of Bath, United Kingdom
Bachelor of Law (Honours), University of Wolverhampton, United Kingdom
Bachelor of Applied Economics (Honours), University of Malaya, Malaysia
Diploma in Marketing, The Chartered Institute of Marketing, United Kingdom
Certificate in Tertiary Teaching, Auckland University of Technology, New Zealand

Professional Affiliation:
Member of the Chartered Institute of Marketing (UK)

Teaching areas:
Innovation and Entrepreneurship, Marketing in a Digital Age, CRM /Analytics, Strategic Marketing

Research interest areas:
Marketing Strategy, Digital Marketing, Entrepreneurship, CRM, Analytics, Branding, Customer Service